![Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate](https://corporate.zalando.com/sites/default/files/media/hugo_coachella_2204_1080x1920_int_f_set1_4_by_clab_1_collabary_multi-model_yes.jpg)
Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate
![Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate](https://corporate.zalando.com/sites/default/files/media/snap_f.png)
Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate
![Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate](https://corporate.zalando.com/sites/default/files/media/hugo_coachella_2204_2079x1000_int_f_1_by_clab_1_collabary_multi-model_yes.jpg)
Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate
![Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate](https://corporate.zalando.com/sites/default/files/media/tiktok_f.png)
Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate
![Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate](https://corporate.zalando.com/sites/default/files/media/snapchat_m.png)
Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate
![Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate](https://corporate.zalando.com/sites/default/files/media/m1-banner.png)