![3D Printing at Adidas: A PR Scheme to Conceal Mass Production or a Breakthrough Lever to Unveil True Mass Customization? - Technology and Operations Management 3D Printing at Adidas: A PR Scheme to Conceal Mass Production or a Breakthrough Lever to Unveil True Mass Customization? - Technology and Operations Management](https://digital.hbs.edu/platform-rctom/wp-content/uploads/sites/4/2018/11/adidas_carbon_futurecraft-4d-l-519x200.jpg)
3D Printing at Adidas: A PR Scheme to Conceal Mass Production or a Breakthrough Lever to Unveil True Mass Customization? - Technology and Operations Management
![CARBON: 3D sportswear partnership moves forward / Adidas executive takes seat on 3D printing firm's management board | Plasteurope.com CARBON: 3D sportswear partnership moves forward / Adidas executive takes seat on 3D printing firm's management board | Plasteurope.com](https://www.plasteurope.com/members/bilder/p238877a.jpg)
CARBON: 3D sportswear partnership moves forward / Adidas executive takes seat on 3D printing firm's management board | Plasteurope.com
![Adidas America Inc. (ADDYY) solidifies partnership with Carbon 3D, the Silicon Valley producer of Futurecraft 4D shoe - Portland Business Journal Adidas America Inc. (ADDYY) solidifies partnership with Carbon 3D, the Silicon Valley producer of Futurecraft 4D shoe - Portland Business Journal](https://media.bizj.us/view/img/10758909/futurecraft-1*750xx3508-1973-0-254.jpg)
Adidas America Inc. (ADDYY) solidifies partnership with Carbon 3D, the Silicon Valley producer of Futurecraft 4D shoe - Portland Business Journal
![Adidas and Carbon announce Futurecraft 4D and plans for industrial scale mass customization with 3D printing - 3D Printing Industry Adidas and Carbon announce Futurecraft 4D and plans for industrial scale mass customization with 3D printing - 3D Printing Industry](https://3dprintingindustry.com/wp-content/uploads/2017/04/FUTURECRAFT4D_PRODUCT_DETAIL2_BLACK-1024x770.jpg)
Adidas and Carbon announce Futurecraft 4D and plans for industrial scale mass customization with 3D printing - 3D Printing Industry
![Adidas kills off 'traditional' product prototyping process with Carbon 3D printing technology - DEVELOP3D Adidas kills off 'traditional' product prototyping process with Carbon 3D printing technology - DEVELOP3D](https://develop3d.com/wp-content/uploads/2019/11/Adidas-Carbon-Hero.gif)
Adidas kills off 'traditional' product prototyping process with Carbon 3D printing technology - DEVELOP3D
![A Mass-Market, 3D-Printed Athletic Shoe Is Coming, and This Upstart's Technology Is to Thank | The Motley Fool A Mass-Market, 3D-Printed Athletic Shoe Is Coming, and This Upstart's Technology Is to Thank | The Motley Fool](https://g.foolcdn.com/editorial/images/439755/carbon-adidas-sole-rising-out-of-resin-better-one.jpg)
A Mass-Market, 3D-Printed Athletic Shoe Is Coming, and This Upstart's Technology Is to Thank | The Motley Fool
![Interview: How adidas leveraged Carbon 3D printing and lattice technology to push runners forward - TCT Magazine Interview: How adidas leveraged Carbon 3D printing and lattice technology to push runners forward - TCT Magazine](https://www.tctmagazine.com/downloads/16608/download/adidas%204DFWD%20midsole%20up%20close.jpg?cb=f2c223c33527995b2ee54eede92d7e16)