![A giant poster of German national soccer team substitution goalkeeper Oliver Kahn is pictured at Munich's airport May 29, 2006. The 65 meter long placard is part of an Adidas campaign and A giant poster of German national soccer team substitution goalkeeper Oliver Kahn is pictured at Munich's airport May 29, 2006. The 65 meter long placard is part of an Adidas campaign and](https://c8.alamy.com/comp/2E7CJTE/a-giant-poster-of-german-national-soccer-team-substitution-goalkeeper-oliver-kahn-is-pictured-at-munichs-airport-may-29-2006-the-65-meter-long-placard-is-part-of-an-adidas-campaign-and-was-installed-for-the-duration-of-the-world-cup-2006-world-cup-2006-preview-reutersmichaela-rehle-also-see-image-gf1dssjkryab-2E7CJTE.jpg)
A giant poster of German national soccer team substitution goalkeeper Oliver Kahn is pictured at Munich's airport May 29, 2006. The 65 meter long placard is part of an Adidas campaign and
![Italy's national soccer player Mario Balotelli kicks the ball as an Adidas advertising banner is seen during a training session ahead of the 2014 World Cup at the Portobello training center in Italy's national soccer player Mario Balotelli kicks the ball as an Adidas advertising banner is seen during a training session ahead of the 2014 World Cup at the Portobello training center in](https://c8.alamy.com/comp/2CXFFY3/italys-national-soccer-player-mario-balotelli-kicks-the-ball-as-an-adidas-advertising-banner-is-seen-during-a-training-session-ahead-of-the-2014-world-cup-at-the-portobello-training-center-in-mangaratiba-june-10-2014-sponsors-adidas-sony-visa-and-coca-cola-on-sunday-called-on-soccers-rulers-to-deal-thoroughly-with-allegations-of-bribery-to-secure-the-2022-world-cup-for-qatar-an-issue-overshadowing-this-weeks-kickoff-in-brazil-reutersalessandro-garofalo-brazil-tags-sport-soccer-world-cup-business-logo-2CXFFY3.jpg)
Italy's national soccer player Mario Balotelli kicks the ball as an Adidas advertising banner is seen during a training session ahead of the 2014 World Cup at the Portobello training center in
![Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial | Campaign US Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial | Campaign US](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/cok-2018061807301824.jpeg)